There’s a fear a lot of marketers have.

The fear of being seen as normal, human even.

I know, that sounds crazy doesn’t it?

But if you think about it, it makes perfect sense.

There’s a conditioning of sorts built into the world of business.

Business is serious.

Don’t laugh while asking people for money.

The last thing you want is for your prospects and customers to imagine

a bunch of people sitting around a conference table cracking jokes,

pulling weird faces, playing pranks and giving each other wedgies.

Kind of an unprofessional image, isn’t it?

Who wants to do business with people like that?

And so, business is supposed to be serious.

It is serious.

But that’s not what your prospects are imagining.

In fact, they don’t want to do business with stuck up, snot nosed

corporate twats with no sense of humor.

They really don’t.

Sure, even I don’t want to do business with a bunch of practical jokers.

I want to know that when I spend money on a product or service, that

that product was created by a person or person’s who take what they do

very seriously.

It’s important I know that.

However, having a sense of humor is paramount when communicating

with your audience.

As the email king himself Matt Fury so rightly put it…

“Making people on your email list, laugh… is mandatory”

That has nothing to do with cracking jokes at any given moment.

Nobody likes overly excited and happy people; it’s depressing and

energy sapping to be around someone like that.

Or at least it is for me…

But no one likes to be around boring, android $$$$ers either.

And that’s the tripwire many-a-business owner falls over.

The tripwire your competition are falling over.

And it’s your window of opportunity to stand out – and make more

money.

Like Dan Kennedy says…

“People buy, and buy more often, when in a good mood”

So instead of running the risk of coming off like a joker, your

competitors are addressing their subscribers like a wet blanket.

The problem?

It’s difficult to see yourself in them.

It’s difficult to resonate with people who keep the human side out of

their communication.

As you know, now more than ever, people are buying into people before

they buy into their products.

There are, of course, exceptions just like there are exceptions with a

lot of things, however, when it comes to email, those exceptions are

very few and far between.

I’m just sayin’

Knowing this stuff really will set you apart from the “me too”

marketers pining for the attention of YOUR subscribers.

It’s what will make you stand out like an erection in a nudist camp.

And it’s the core philosophy that we teach you email marketing right here…

But it truly isn’t for everyone.

You must be willing to separate yourself from what the mediocre

majority are doing if you want to get a different result from the

mediocre majority.

Who on earth wouldn’t want that?

Remember, being different is better than being better.

Until we connect

– Lyarnell

lyarnell@societygrow.org

Choose to do little today and
you’ve chosen to have little tomorrow

P.S. – If you are already writing boring emails to your subscribers and can’t get’em off the fence, here’s my other product to fix that (Credit Link)