First some Questions :

Question 1 : How many Marketing Plans that Launched in the last year can you name?

(I can name maybe five)

Question 2 : How many Marketing Plans that Launched two-three years ago can you name?

(I can name two)

Question 3 : How many Marketing Plans that Launched Five years ago can you name?
 

The Ultimate Answer:

 The Triple A Plan

So, Why Has It Lasted 5 Years? 

Because it Works100% of the Time and JUST KEEPS ON Working!