There’s no way around it – keyword research is the
foundation of every good affiliate marketing business. It
doesn’t matter if you’re an organic search guru or a PPC
baron, you’d better be able to pinpoint the keywords that
matter and become competitive for them as fast as
It can be easy though to miss the important keywords. My
favorite research tool for that is AffiloTools. Without it,
I would be completely lost:
I’m going to go through with you today my tips for finding
the money-magnet keywords that you – and your competitors –
My Keyword Research Technique
I like to get started in the AffiloTool’s keyword tool – it’s
easy to use and it is very accurate. You can enter multiple
terms, but for now, just one will do. I’ll use “lose weight” as
an example. The top level of search results will be terms that
use the basic term, and will include things like:
* How to lose weight * Lose weight fast * Lose belly weight
These terms are all directly related to the term and
give you more options to build your list. Look for the
Global Monthly Search Volume to get an idea of how many
searches this term gets each month.
Unless you’re developing a PPC campaign, ignore any
local search volume data that Google gives you. Also
ignore the competition data as this relates to PPC advertising.
You just want to know how many people are searching.
Best Kinds of Keywords
Okay, so now you have a good general idea of what
keywords you’ll be using. What about the actual terms you
should be targeting. I have a small listing of terms I
like to use as often as possible. How you optimize will
depend on your strategy, but if you’re doing PPC, you
pretty much have to have lists for these particular terms:
* Author Names – If you’re promoting info products on
weight loss products, you can find keywords related to the
authors of those info products. Check your affiliate
program’s rules to determine if you’re allowed to do this,
but most vendors will be perfectly happy to let you. More
commissions for you means more profits for them.
* Product Names – Along the same lines, product names
are highly successful conversion tools. Most people, when
searching for a specific product name, are looking for
reviews, or final justification before a purchase. Volume
is lower, but you’re getting leads that are much more
likely to convert.
* Long Tails – Finally, if you’re doing PPC or creating
an authority site, using long tail keywords can really
boost your performance. For example, if you’re writing
about dog training, you can add the dog breeds to
beginning of each keyword – instantly creating 200
longtails for each base keyword you have.
For example, someone might search for “fix golden
retriever aggression” and someone else might search for
“fix poodle aggression”. Those are both specific longtails
and can be extended as much as is needed to get your
Keywords are the currency of any good affiliate
marketer. You want traffic? You need to find the words
people are searching for and become competitive for them.
So, before you ever start marketing any of your new niche
products, spend some time researching, building lists, and
analysing the keywords.
With tool like AffiloTools, check to make sure there is volume,
and always check your competitors to see what they’re optimized
for If you do it right, you should be able to create a huge list
of potential gold keywords.
My favourite research tool is AffiloTools, and I highly recommend it:
AffiloTools is a complete package that gives you link
building tools, tools that let you spy on your competitors,
rank checking software and so much more. Plus, it includes
extra bonuses that you’ll have to see for yourself!