In essence, O2 Worldwide provides a dual formula for success. The first part of the formula is based on helping people perform at their best through enhanced knowledge and health-targeted supplementation. The second part is grounded in the simplicity of “sharing the benefits of the company and products with others.” Instead of spending tens of millions of dollars on radio and television advertising to drive national retail channels of product distribution, O2 Worldwide shares all advertising dollars with those who choose to share its brand with others. http://www.o2ww.com/roysmith