In any economy, the most profitable marketers provide 2 things that
people always desire:

Hope and gratification.

In a once-in-a-lifetime crisis, people crave these 2 things more than ever.

Think of someone that’s been stuck at home for a while.
They could be hoping for a lot of different things:

An easy way to lose weight, a beginner-friendly way to make money,
how to start online dating, and so much more.

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