Hello [FIRST_NAME]
What is Attraction Marketing?

Sometimes, when you walk through a supermarket, you find stalls where food is served for free tasting, like a hotdog, for example.

Basically, they are not selling you their product, they are just letting you taste it. You come over and take a small serving of their hotdog.

You realize that it tastes good and you want to take some home to cook and serve to your kids. From this point, you want to ask about the hotdog.

You approach the person in the stall and they point you to the aisle where it is sold. You take a package and place it in your cart to purchase.
Let us say that you did not want to buy anything else now since you are on a budget. You leave the stall without buying hotdogs.

A few days later, your daughter comes up to you, requesting hotdogs for breakfast the next day. You immediately think back to that day at the supermarket.

That afternoon, you probably went back and made a beeline for the aisle where the hotdogs you tried were displayed.

Attraction marketing is a strategy where customers are attracted to purchase something without being told to do so. Its fundamental principle is to show customers the desirability of the product you are selling.

You do not sell them the product. You just let them see how good it is.

The customer now realizes that he wants to purchase it for himself and asks you where he could get it, simply because he is ready to buy it.
 
Best, John Corbett

[RF-8301093]