There IS a difference between some mailers. There is no point in sending out an email if it is not going to be seen. Credit based safelist work the best. If members have to click emails for their offer to be seen, then YOUR offers are being seen. We all get sick of clicking – but this is what makes safelists so responsive. Look for a safelist with a high click through rate and a large number of members. Although I must admit I have some good responses with smaller ones, but a large membership means that there is more chance someone will see your offer.
Also look for a mailer that does NOT send out from many of the ‘solo’ sites. YOUR email will be lost in between them all and may not be seen.. also… they often offer lower credits for clicking.
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Thank you, Gary