How’s that Message-in-a-Bottle thing working for ya? Sending out email ads the old fashioned way is like stuffing your ad into a bottle and tossing it out to sea… and just about as effective.
Still playing darts blindfolded? Let’s face it, that’s basically what you’re doing when you market online by sending out email ads. When an average of 1 – 3% of those emails resulting in an actual website visit is about the best you can hope for… few of those “darts” end up anywhere near the bulls-eye. Pitiful!
How much of your advertising budget is wasted? Considering between 16% to 25% of marketing emails are ever even OPENED (that’s considered a “good” send), and that could be a LOT of wasted money. Of those opened, only about 1 – 3% result in a visit to the website featured. Pathetic!
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